Maisky

Since 1991, Maisky has been one of the most successful Russian tea brands. This is the brand trusted by every second Russian family, an icon of the tea-drinking tradition.
Maisky offers the Russian tea connoisseurs exclusive blends of authentic Ceylon, Indian, Kenyan and green Chinese tea. Maisky encompasses a number of sub-brands: Korona Rossiyskoy Imperii, Cherniy Brilliant, Zolotye lepestki, Korolevskoye safari, Indiysky Slon and several others.
For its original taste and superior quality Maisky had received a multitude of awards both on the local and international scale. In 1998, 2002 and 2002 Maisky was the winner of the prestigious Russian brand festival “Narodnaya Marka” festival in the tea category.
Maisky was the first brand to break the Russian consumers’ then-generally negative stereotypes about the packet tea. A vast advertising campaign “an authentic leaf tea in every packet,” carefully executed by the May Company Communications professionals resulted in the dramatic increase in the sales of packet Maisky.
Maisky is a dynamic brand. It evolves with life. Continuously performing an in-depth market analysis and listening to consumers and customers with an open mind, May Company comes up with new exciting tea products marked by incredible taste and superior packaging design.
Maisky tea is approved by Russian Tea and Coffee Association and Russian Test and Certification Center (Rostest).

New brand identity
In the autumn of 2003, May Company announced its rebranding program for Maisky.
A scrupulous market research had indicated: Maisky Chai has been a symbol of its category. Our consumers tended to simply call it “Maisky.” So it was decided to drop the word “chai” from the brand name. Pre-testing of the new concept had confirmed that the word “maisky” is inseparable from the word “tea” in consumers’ minds.
In October 2003 new and improved (both in terms of product features and packaging quality) Maisky hit the national stores.
The positioning of the brand had also changed:
Maisky is the tea of modern Russians: open, sincere, generous and hospitable people who care for their families, friends and loved ones. Maisky is the brand for people who safeguard and cherish the national tea drinking traditions.
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